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Most of CPG manufacturers have a clear mandate to improve product revenue. However, the rules for driving revenue and profit growth have changed. For years, the industry has relied on top-line growth through mergers and acquisitions and bottom-line growth by improving manufacturing and supply-chain efficiencies. Both of these strategies have mostly run their course and CPG manufacturers are now turning to product innovation as the best source for continued growth.

Product innovation relies on a series of stages and processes called the Design Chain spanning from capturing market and customer requirements through to product portfolio management. The Design Chain, unlike the supply-chain, is iterative and reuses data, knowledge, and experience captured from previous design cycles. Manufacturers can then more rapidly generate new products with a greater likelihood of commercial success. Design Chain processes are also highly collaborative and involve input and decision making from functional departments across the enterprise.

To maximize the revenue and profit from each new product innovation, all stages in the Design Chain must be as effective and efficient as possible. Unfortunately, recent market trends have raised obstacles to Design Chain performance that get in the way of efforts to rapidly produce high-margin, low-cost offerings. Companies that have invested in optimizing the Design Chain have achieved double-digit improvements in product revenue and reduction in product development and overall product costs.

The Lascom CPG Solution
LASCOM's Lascom CPG Solution is a technology platform for CPG industry and companies of the retail sector migrating from a cost-cutting strategy to a 'growth through product innovation' strategy. Lascom CPG Solution enables this migration by automating, managing, and streamlining critical Design Chain processes throughout a product's lifecycle.

Select the application briefs for more détails : New product Development Supplier Management Change Management Compliance Management RFP & Bip Response Management Corporate Performance